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99 million misleading ads ... Google announces its efforts to combat "Corona rumors"



Google has blocked 99 million ads around the world related to incorrect news and information about the Corona epidemic that would violate its policies in 2020, according to the transparency report issued by the company on Wednesday, and published by the US site, "The Hill".


Advertisements included attempts to sell fake treatments, N95 masks when there was a shortage early in the epidemic, and fake vaccines.


Vice President for Privacy and Safety of Advertising Scott Spencer said in a blog post: “As we learned more about the virus and health organizations issued new guidelines, we developed our implementation strategy to start allowing medical service providers, health organizations, local governments and trusted companies to offer critical updates and reliable content, while continuing to do so. Preventing opportunistic abuse. "


Overall, Google banned or removed 3.1 billion ads during 2020, and more than 850 million of them were punished for misuse of the company's ad network, and the platform restricted another 6.4 billion ads, limiting its access or requiring advertisers to meet some requirements.


Wednesday's report also provided details about Google's political advertising ban on the general elections in the United States, the company banned ads in 3 billion searches that referred to the election or its outcome, and more than five million ads were paused during the five-week freeze after November 3. .

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